The Ultimate Social Media Strategy for Creators

Social media can feel like a full-time job on top of your actual work. Here's how to build a sustainable strategy that grows your audience without consuming your life.

The Platform Selection Problem

You don't need to be everywhere. In fact, being everywhere usually means being mediocre everywhere. Instead:

1. Pick your primary - One platform where you go deep
2. Choose a secondary - One platform to repurpose content
3. Ignore the rest - Seriously, it's okay

Content Pillars: Your Strategic Foundation

Define 3-5 content pillars—themes you'll consistently create around:

• Pillar 1: Your core expertise
• Pillar 2: Behind-the-scenes / process
• Pillar 3: Industry commentary / opinions
• Pillar 4: Personal stories that relate to your work
• Pillar 5: Curated resources / recommendations

The Sustainable Posting Schedule

Forget posting 5x daily. Here's what actually works:

For LinkedIn/Twitter

• 3-5 posts per week
• Engage for 15-30 minutes daily
• Batch create on one day

For Instagram

• 3-4 posts per week
• Stories daily (if you have the capacity)
• Reels 1-2x per week

For YouTube/Podcast

• Weekly or bi-weekly episodes
• Shorts/clips for additional reach

The Repurposing Workflow

Create once, distribute many:

1. Write a long-form blog post
2. Extract key points for Twitter/LinkedIn
3. Create an infographic for Instagram
4. Record yourself talking through it for TikTok/Reels
5. Expand into a podcast episode if relevant

Engagement That Matters

Stop chasing vanity metrics. Focus on:

• Comments over likes
• Saves over shares
• DMs over follower count
• Quality replies over mass engagement

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Social media is a marathon, not a sprint. Build systems that you can maintain for years, and the compound growth will take care of itself.